JSAW: Building Sustainable Growth to Reach More Riders

JSAW: Building Sustainable Growth to Reach More Riders
An Amplify Impact Story

“Because of Amplify, we have been able to focus more on our mission—and disciple more riders.”

— Jonny Nelson, Founder of JSAW

For JSAW founder Jonny Nelson, strengthening the way the organization funded its mission created room to do more of what mattered most: reaching and discipling more riders.

Jonny Nelson of JSAW speaking at Amplify Mission Network
The Mission

Empowering youth through action sports and discipleship.

JSAW uses action sports as a vehicle for building relationships, developing young people and sharing the hope of Jesus.

As the organization grew, founder Jonny Nelson faced a challenge familiar to many nonprofit leaders: how do you build sustainable funding without allowing fundraising to consume the time and energy needed for the mission itself?

Jonny turned to Amplify for help.

Visit JSAW →
Building a Scalable Funding Model

From constant fundraising to sustainable support.

Jonny first turned to Amplify looking for help with fundraising. Working alongside leaders in the Amplify community, JSAW developed its “Adopt a Rider” sponsorship model — creating a more sustainable approach to funding the organization’s work.

The new model helped JSAW raise more money with less staff time, allowing Jonny and his team to spend more of their energy on programs, relationships and the young people they serve.

JSAW riders participating in action sports
The Impact

Sustainable funding created room for greater mission impact.

$225K → $958K
Revenue Growth
2019–2025
4X
Riders Served
Programs + New Facility

The numbers tell a growth story. But the real impact is what that growth made possible.

With a more sustainable funding model in place, JSAW was able to expand its programs, serve four times as many riders and move into a new facility.

And because fundraising required less staff time, Jonny and his team could focus more attention where they wanted it all along: relationships, discipleship and mission.

JSAW youth and riders
The Ripple Effect

More sustainable support means more room for mission.

For JSAW, strengthening one part of the organization changed what was possible everywhere else — creating more time, more capacity and more opportunity to invest in the riders they exist to serve.

4X
MORE RIDERS SERVED

More riders means more relationships, more opportunities for discipleship and greater reach for JSAW’s mission.